On Target: Devaluing Davante

On Target: Devaluing Davante

This article is part of our On Target series.

We return from Thanksgiving hopefully a bit fuller and refreshed for the final stretch of fantasy football for the year. Our teams have suffered through injury the same way NFL teams have and we're getting to the point where every decision is critical. We're also close enough that I can start talking about 2016 fantasy football without people thinking I'm crazy, so let's dig into some data!

Overall Targets
(Click to sort)

PLAYERTARGETSRECSYARDSTDS
DeAndre Hopkins1438110829
Julio Jones1419412456
Antonio Brown1268511925
Demaryius Thomas124729112
Odell Beckham1227210099
Brandon Marshall117719319
Larry Fitzgerald112839927
Jarvis Landry112778184
Allen Robinson110569318
Calvin Johnson110679216
Michael Crabtree104617156
T.Y. Hilton103518195
Mike Evans103497942
A.J. Green99648736
Amari Cooper97588634
Travis Benjamin95548265
Emmanuel Sanders94527524
Randall Cobb94536276
Rob Gronkowski92579319
Greg Olsen92537886
Keenan Allen89677254
Jordan Matthews89586253
Brandin Cooks88557366
Julian Edelman88616927
Gary Barnidge85557587
Eric Decker85517008
Jeremy Maclin84577723
Donte Moncrief83525845
Allen Hurns81487587
Travis Kelce78546894
Pierre Garcon77495083
Kamar Aiken76435364
Martellus Bennett76504253
Jordan Reed75555416
Delanie Walker74597083
Jimmy Graham74486052
Steve Smith73466703
Anquan Boldin72445582
Marvin Jones72425403
Willie Snead71456763
Jason Witten71555082
Alshon Jeffery68436052
Danny Woodhead68535703
Tyler Eifert684652212
Charles Clay68464532
Ben Watson67506043
Theo Riddick67555073
Ted Ginn67304454
Nate Washington65334993
Steve Johnson65454973
John Brown64457044
Doug Baldwin64506846
Davante Adams64323340
Devonta Freeman62484202
Zach Ertz62383940
Robert Woods62363832
Rishard Matthews61436624
Jacob Tamme61445151
Rueben Randle61405154
Terrance Williams61334913
Cecil Shorts61343842
Tavon Austin61373434
Danny Amendola60495202
Jamison Crowder60454461
Richard Rodgers60402935
Stefon Diggs59395792
Coby Fleener58393522
Darren Sproles58362581
Owen Daniels57333623
Kyle Rudolph57363414
James Jones56305927
Vincent Jackson56294513
Heath Miller56393901
Brian Hartline56303332
Martavis Bryant55275095
Jordan Cameron55253022
Mark Ingram54463820
Jared Cook53303790
Kendall Wright53303623
Shane Vereen53403423
Andre Johnson53263233
Marques Colston52364311
Cole Beasley52393923
Antonio Gates52333714
Mike Wallace52283181
Julius Thomas52292833
Marquess Wilson51284641
Duke Johnson51444102
Kenny Britt50244041
Dion Lewis50363882
Dez Bryant50232802

Red Zone Conversion Percentage
(Click to sort)

PLAYERTARGETSRECSTDSRZ TD%
Tyler Eifert1612110.69
Allen Robinson15970.47
Larry Fitzgerald13960.46
Gary Barnidge14760.43
Jordan Reed15860.40
John Brown10640.40
Allen Hurns10740.40
Eric Decker18970.39
Brandon Marshall191070.37
Antonio Gates11540.36
Donte Moncrief11740.36
Calvin Johnson14850.36
A.J. Green15750.33
Antonio Brown13940.31
Steve Johnson10730.30
Martavis Bryant10530.30
Pierre Garcon10530.30
James Jones10330.30
Kyle Rudolph10330.30
Julian Edelman171150.29
Rob Gronkowski17950.29
Randall Cobb17750.29
Odell Beckham14940.29
Cole Beasley11830.27
Danny Woodhead11730.27
Travis Kelce11530.27
Greg Olsen16940.25
Julio Jones16940.25
Vincent Jackson12530.25
DeAndre Hopkins211150.24
T.Y. Hilton15830.20
Devonta Freeman10720.20
Jeremy Maclin10720.20
Golden Tate10620.20
Theo Riddick11920.18
Brian Hartline11620.18
Jarvis Landry181130.17
Jordan Cameron12420.17
Anquan Boldin16720.13
Terrance Williams10310.10
Jordan Matthews11610.09
Bryan Walters11510.09
Travis Benjamin11510.09
Heath Miller12710.08
Alshon Jeffery13410.08
Mike Evans14210.07
Demaryius Thomas10500.00

The first thing I noticed when putting together this week's data is that Demaryius Thomas has now joined the club that Mike Evans was in 3 weeks ago when we talked about him in this space: 10 RZ targets and zero touchdowns is not a desirable spot to be in. DT has a long history of being successful in the red zone and I'm not quite sure what to do with this season. I had always thought of Thomas as an offensive creator, someone who made his quarterbacks look better than they really are, a player who had the ability to generate offense individually. He's in the midst of a really tough offensive season for the Broncos though and after Thomas' nightmare Monday Night game with double-digit targets and only one catch, I'm not sure that can be said any longer. He has only two touchdowns on 124 targets which is a far cry from his career numbers. Part of this can be explained by poor QB play and not being in a good offensive rhythm but as long as Denver is running this zone-read, run-heavy scheme, I do think Thomas is a step below the elite WR1's in fantasy for the time being.

Scott Chandler is the most recent man to attain fantasy relevance as the result of a New England Patriots offensive skill position player injury. At this point, I'm basically expecting them to have to bring back Moss and Troy Brown. They've lost Dion Lewis, Julian Edelman and now Rob Gronkowski, which constitutes their three best offensive players. I'm not sure how Tom Brady and the Patriots offense will look the rest of the way. Brady is great but his numbers without Gronk the last two seasons have not been as great as you'd want them to be (he's about 30 percent better than his mid-sevens adjusted yards per attempt when throwing to Gronk). Chandler proved himself to be a capable player while in Buffalo and has done so again thus far in the young season. I don't have a good sense if the Gronk injury will impact the number of two-TE sets the Patriots run but Chandler has done a good bit of work basically splitting wide and playing as a wide receiver. I think there is a chance this could be similar to the magical year when Dallas Clark got injured and Jacob Tamme scored a touchdown per game for the rest of the season. The Pats are dangerously thin on bodies and we know that Brady looks for him in the red zone.

Finally, I want to talk about how bad Davante Adams has played. He's now risen over 60 targets without a touchdown and is honestly bringing the entire Green Bay offense down with his presence. The former Fresno State stud just doesn't appear to have what it takes to run with NFL corners. He's taking stupid penalties like lining up offside (on offense! How do you do that?) and has on his own, created interceptions by getting blocked off from the ball. I was never on the Adams hype train after Jordy Nelson got injured but I did believe he would return value, relatively, just being in an offense with Aaron Rodgers. It turns out, replacing Nelson with a below-replacement level player makes an offense struggle. This is the worst that Rodgers has looked in years and I have a real solution. You guys cannot laugh, because it's actually gotten to the point that this is the best idea for the Packers, not just people yelling on the internet. Jeff Janis HAS to play. Adams isn't fast, Randall Cobb only ran a 4.5 despite being short, James Starks and Eddie Lacy aren't fast, and James Jones certainly isn't fast. Who takes the top off? Who makes the safeties creep back a yard or two? Who makes the cornerbacks nervous of being burnt? Not one of these guys does that. Janis, in his short time on the field, has drawn a DPI 50 yards down the field and gone 90 yards on three NFL targets. I know Mike McCarthy is an avid Rotowire fan so I hope he takes these words to heart: Pedigree doesn't matter once you don't perform. Adams will likely score a touchdown or two this season just based on regression but I am off of him for fantasy purposes for awhile. He's simply not working in what is a historically efficient offense.

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ABOUT THE AUTHOR
Davis Mattek
Davis Mattek has played DFS for a living for over a year and began in the fantasy sports industry in 2012. He is a member of the FSTA and FSWA.
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