Nicknames are as much a part of sports as winning and losing.
Shaq becomes “Superman”, “The Big Conductor”, “Diesel”, and now I’m pretty sure he’s added “The Larger Barkley”. Then Dwight Howard becomes “Superman”. And guess what? Shaq cares. He really cares. Really, a man whose first name and last name rhyme shouldn’t be searching for a nickname. He is a walking nickname. But Shaq loves his monikers. He brands himself and that is all in the nickname.
Sometimes, though, a nickname has nothing to do with branding. Sometimes, it couldn’t have less to do with how the media dubs a player. Heck, sometimes, a nickname is just stupid.
That leads me to Doug Cervelli. If that name looks familiar to you, it might be because Doug shares a last name with Yankee fringe-Major-League-catcher Francisco Cervelli.
My 19-year-old brother truly does watch sports. He knows the players. He knows
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