Brilliant or desperate?
"As part of an aggressive strategy to boost attendance, nearly half the [Washington Capitals'] roster is assisting in making calls to fans who might be interested in renewing or buying season tickets," the Washington Times reports.
"'Our goal is to be the most accessible team in terms of fan interaction in D.C.,' said Jim Van Stone, the Caps' vice president of ticket sales. 'I think a lot of people were blown away. And it's great for the players. ... It was probably very new for a lot of them.'
The team this week has asked 20 players to make about 20 phone calls each with the assistance of members of the sales staff. Most of the calls are to existing season ticket holders who have not yet renewed for this year or other fans who previously had expressed interest in buying tickets."
Posted by Bret Cohen at 9/21/2007 7:04:00 AM
