On Target: David Johnson is 2016's No. 1 Pick

On Target: David Johnson is 2016's No. 1 Pick

This article is part of our On Target series.

It's been a long journey, full of injuries, terrible coaching decisions, perplexing performances and both good and bad calls. After 16 weeks, we have reached the end of the fantasy football and have the morning after, named Week 17, left. Rather than focusing on specific matchups for this week, I want to analyze some things we have learned this year from our target data.

Total Targets
(Click to sort)

PLAYERTARGETSRECYARDSTDS
Julio Jones 192 127 1722 8
DeAndre Hopkins 180 104 1433 11
Antonio Brown 176 123 1654 9
Demaryius Thomas 168 100 1187 5
Brandon Marshall 157 101 1376 13
Jarvis Landry 156 105 1087 4
Odell Beckham 151 91 1400 13
Allen Robinson 143 76 1296 14
Larry Fitzgerald 139 103 1160 8
Mike Evans 139 70 1112 3
Michael Crabtree 139 82 888 8
Calvin Johnson 134 78 1077 8
Emmanuel Sanders 129 71 1036 6
T.Y. Hilton 127 65 1080 5
A.J. Green 126 81 1227 9
Amari Cooper 125 70 1062 6
Brandin Cooks 123 79 1116 9
Eric Decker 123 75 977 11
Greg Olsen 122 75 1088 7
Golden Tate 122 86 779 6
Randall Cobb 121 73 792 6
Jeremy Maclin 120 84 1034 7
Delanie Walker 119 85 994 6
Jordan Matthews 119 78 943 6
Travis Benjamin 114 63 913 5
Kamar Aiken 114 70 868 5
Rob Gronkowski 113 70 1158 11
Gary Barnidge 112 71 977 9
Jordan Reed 110 83 907 11
Pierre Garcon
It's been a long journey, full of injuries, terrible coaching decisions, perplexing performances and both good and bad calls. After 16 weeks, we have reached the end of the fantasy football and have the morning after, named Week 17, left. Rather than focusing on specific matchups for this week, I want to analyze some things we have learned this year from our target data.

Total Targets
(Click to sort)

PLAYERTARGETSRECYARDSTDS
Julio Jones 192 127 1722 8
DeAndre Hopkins 180 104 1433 11
Antonio Brown 176 123 1654 9
Demaryius Thomas 168 100 1187 5
Brandon Marshall 157 101 1376 13
Jarvis Landry 156 105 1087 4
Odell Beckham 151 91 1400 13
Allen Robinson 143 76 1296 14
Larry Fitzgerald 139 103 1160 8
Mike Evans 139 70 1112 3
Michael Crabtree 139 82 888 8
Calvin Johnson 134 78 1077 8
Emmanuel Sanders 129 71 1036 6
T.Y. Hilton 127 65 1080 5
A.J. Green 126 81 1227 9
Amari Cooper 125 70 1062 6
Brandin Cooks 123 79 1116 9
Eric Decker 123 75 977 11
Greg Olsen 122 75 1088 7
Golden Tate 122 86 779 6
Randall Cobb 121 73 792 6
Jeremy Maclin 120 84 1034 7
Delanie Walker 119 85 994 6
Jordan Matthews 119 78 943 6
Travis Benjamin 114 63 913 5
Kamar Aiken 114 70 868 5
Rob Gronkowski 113 70 1158 11
Gary Barnidge 112 71 977 9
Jordan Reed 110 83 907 11
Pierre Garcon 107 69 728 5
Donte Moncrief 103 63 735 6
Anquan Boldin 103 64 718 3
Zach Ertz 103 66 701 2
Allen Hurns 101 62 1013 10
Travis Kelce 101 71 865 5
Ben Watson 100 68 766 5
Marvin Jones 98 60 778 4
Willie Snead 97 65 942 3
Ted Ginn 97 44 739 10
Doug Baldwin 96 73 1023 14
Jason Witten 96 71 655 2
Danny Woodhead 95 72 704 6
Alshon Jeffery 94 54 807 4
Theo Riddick 94 76 668 3
Devonta Freeman 93 71 560 2
Nate Washington 91 46 652 4
John Brown 90 61 958 7
Martavis Bryant 89 49 765 6
Keenan Allen 89 67 725 4
Julian Edelman 88 61 692 7
Davante Adams 88 46 441 1
James Jones 86 46 788 8
Michael Floyd 85 51 833 6
Terrance Williams 84 44 667 3
Rueben Randle 83 53 722 7
Danny Amendola 83 63 631 3
Stefon Diggs 81 50 687 4
Sammy Watkins 80 49 911 9
Antonio Gates 80 53 596 4
Robert Woods 80 47 552 3
Martellus Bennett 80 53 439 3
Darren Sproles 80 52 368 1
Tavon Austin 79 47 443 5
Charles Clay 77 51 528 3
Brian Hartline 77 46 523 2
Heath Miller 77 57 517 1
Richard Rodgers 77 51 467 7
Coby Fleener 77 47 403 2
Owen Daniels 76 45 502 3
Jacob Tamme 75 55 596 1
Cecil Shorts 75 42 484 2
Julius Thomas 75 44 443 5
Markus Wheaton 74 41 692 4
Jimmy Graham 74 48 605 2
Steve Smith 73 46 670 3
Shane Vereen 73 53 423 4
Kyle Rudolph 72 49 495 5
Dez Bryant 72 31 401 3
Jamison Crowder 71 54 522 1
Jared Cook 71 39 481 0
Andre Johnson 71 37 457 3
Tyler Eifert 70 48 564 12
Brandon LaFell 70 35 508 0
Harry Douglas 70 34 392 2
Mike Wallace 69 38 451 2
Cole Beasley 68 47 483 3
Kenny Britt 67 33 600 3
Malcom Floyd 67 30 561 3
Marques Colston 67 45 520 4
Duke Johnson 66 58 500 2
Roddy White 66 42 496 1
Jordan Cameron 66 33 380 2
Jermaine Kearse 65 46 651 4
Tyler Lockett 65 49 628 6
Steve Johnson 65 45 497 3
Eric Ebron 63 42 512 4
Giovani Bernard 63 48 460 0
Ladarius Green 63 37 429 4
Bilal Powell 63 47 388 2
Vincent Jackson 62 33 543 3
Rishard Matthews 61 43 662 4
Dorial Green-Beckham 61 30 528 3
Kendall Wright 60 36 408 3
Mark Ingram 60 50 405 0
Charles Sims 59 42 487 5
Kenny Stills 58 26 429 3
Vernon Davis 58 38 395 0
Dontrelle Inman 57 32 461 3
Dwayne Harris 57 36 396 4
Chris Hogan 56 35 448 2
Lamar Miller 55 46 394 2
Quinton Patton 55 29 361 1
Matt Forte 55 41 355 2
Devin Funchess 55 24 353 4
Torrey Smith 54 28 602 4
Will Tye 54 37 397 2
DeMarco Murray 54 44 322 1
Kyle Juszczyk 54 39 303 3
Frank Gore 54 34 267 1
Seth Roberts 52 29 460 5
Jerricho Cotchery 52 37 433 2
Javorius Allen 52 39 311 2
Marquess Wilson 51 28 464 1
Albert Wilson 51 32 427 2
James White 51 38 347 4
Dion Lewis 50 36 388 2
James Starks 50 40 374 3
Chris Givens 50 20 353 1
LeSean McCoy 50 32 292 2
Eddie Royal 50 37 238 1

Red Zone Touchdown Percentage
(Click to sort)

PLAYERTARGETSRECYDSRZ TDSRZ TD%
Tyler Eifert 16 12 106 11 69
Allen Robinson 22 15 109 12 55
Seth Roberts 10 6 65 5 50
Richard Rodgers 13 9 30 6 46
Jordan Reed 22 15 128 10 45
Allen Hurns 14 9 73 6 43
Donte Moncrief 12 8 58 5 42
Doug Baldwin 17 10 119 7 41
Larry Fitzgerald 17 12 71 7 41
Gary Barnidge 20 9 82 8 40
Jeremy Maclin 15 12 79 6 40
Kamar Aiken 10 6 46 4 40
Tavon Austin 10 4 46 4 40
Brandon Marshall 23 13 115 9 39
Calvin Johnson 18 11 85 7 39
John Brown 16 10 97 6 38
Rob Gronkowski 19 11 57 7 37
Devin Funchess 11 4 46 4 36
Shane Vereen 11 8 36 4 36
Eric Decker 28 12 75 10 36
Danny Woodhead 17 11 97 6 35
A.J. Green 17 8 74 6 35
Golden Tate 17 11 39 6 35
Antonio Brown 21 15 91 7 33
Pierre Garcon 15 8 55 5 33
Travis Kelce 12 6 58 4 33
Antonio Gates 12 5 53 4 33
Odell Beckham 19 13 101 6 32
Ben Watson 16 10 83 5 31
Steve Johnson 10 7 57 3 30
Danny Amendola 10 8 54 3 30
Julius Thomas 10 5 29 3 30
Julian Edelman 17 11 82 5 29
Delanie Walker 14 11 88 4 29
Rueben Randle 11 6 55 3 27
Owen Daniels 11 5 27 3 27
Kyle Rudolph 11 4 19 3 27
DeAndre Hopkins 27 15 149 7 26
Randall Cobb 20 9 47 5 25
James Jones 12 3 22 3 25
Julio Jones 21 12 79 5 24
Jordan Matthews 13 8 67 3 23
Vincent Jackson 13 5 53 3 23
Martavis Bryant 13 5 51 3 23
Dez Bryant 13 4 48 3 23
Greg Olsen 18 10 85 4 22
Cole Beasley 14 8 54 3 21
James Starks 10 7 57 2 20
Jerricho Cotchery 10 6 49 2 20
Matt Forte 10 6 37 2 20
Jason Witten 10 6 35 2 20
Michael Floyd 10 4 25 2 20
Alshon Jeffery 16 6 76 3 19
T.Y. Hilton 16 8 62 3 19
Coby Fleener 11 6 29 2 18
Marvin Jones 12 7 58 2 17
Nate Washington 12 5 33 2 17
Anquan Boldin 19 10 96 3 16
Devonta Freeman 13 8 65 2 15
Jordan Cameron 13 5 51 2 15
Brian Hartline 13 8 48 2 15
Markus Wheaton 13 6 36 2 15
Michael Crabtree 13 3 18 2 15
Demaryius Thomas 20 11 87 3 15
Theo Riddick 14 11 77 2 14
Jarvis Landry 22 12 79 3 14
Mike Evans 15 3 27 2 13
Javorius Allen 10 7 53 1 10
Bryan Walters 11 5 43 1 09
Terrance Williams 11 3 33 1 09
Eddie Royal 11 7 31 1 09
Heath Miller 12 7 56 1 08
Travis Benjamin 12 5 32 1 08
Davante Adams 13 6 34 1 08

What Did We Learn?

While I normally hate this form of analysis, I have a list of things we learned about pass catchers this season and what we can do that with that in 2016.

The Packers sorely miss Jordy Nelson. This was the worst season of Aaron Rodgers' career, and Davante Adams just posted the least efficient WR season that we may ever see. He went 1 for 13 in the red zone! I think Nelson is actually going to be discounted next season because the Packers offense was so bad in 2015, but he is one of the main cogs that makes the engine go. Aaron Rodgers is still amazing and can make every throw, but when his weapons are the overrated Randall Cobb, horrible Davante Adams and an assortment of below average JAGs, it doesn't matter.

Jordan Reed is the second-best tight end in football and should slot in next year where Jimmy Graham has typically gone during the Rob Gronkowski area. Reed dominated targets, red-zone targets and receiving targets for Washington, and with Kirk Cousins likely extended in the offseason, 2016 likely will be more of the same for Reed.

Eric Decker and Brandon Marshall just had the most amazing WR tandem season in recent history. They actually outpaced every other WR combo in NFL history in terms of both scoring in the same game as they each had a receiving touchdown in eight games. The Jets passing offense was very narrow, especially in the red zone. Decker leads the NFL in RZ targets through 16 weeks and Marshall only trails him by five targets. Both will be discounted again next year because Decker is always discounted and people have an inherent bias against Ryan Fitzpatrick and Jets. My suspicion is that Decker's ADP will again be in the seventh round or later and that Marshall will fall somewhere around the fourth round, making both a value.

This isn't technically a wide receiver take, but David Johnson gets so many targets as a starting RB that I'm shoehorning him in here. He is the No. 1 overall pick in fantasy drafts next year, assuming that Chris Johnson doesn't re-sign with the team. He's been so radically efficient (15 touchdowns in 15 games) as both a runner and receiver, I can't imagine not taking the best running back on the No. 1 offense in the league with the 1.01 in 2016.

The top overall wide receiver in 2016? Odell Beckham. He doesn't have the same target/reception volume as Antonio Brown, Julio Jones or DeAndre Hopkins but he is the most efficient on a per target basis. I think there are logical arguments for Brown and Hopkins volume and hope for an improved ATL offense in 2016, but Beckham is going to be my guy at that spot. His 13 touchdowns in 14 games, 151 targets, 15.3 yards per receptions are elite numbers, and the pace that ODB is on put's him on a Moss-like trajectory. I'm not betting against a player who is making history every time he steps on the field.

Want to Read More?
Subscribe to RotoWire to see the full article.

We reserve some of our best content for our paid subscribers. Plus, if you choose to subscribe you can discuss this article with the author and the rest of the RotoWire community.

Get Instant Access To This Article Get Access To This Article
RotoWire Community
Join Our Subscriber-Only NFL Chat
Chat with our writers and other RotoWire NFL fans for all the pre-game info and in-game banter.
Join The Discussion
ABOUT THE AUTHOR
Davis Mattek
Davis Mattek has played DFS for a living for over a year and began in the fantasy sports industry in 2012. He is a member of the FSTA and FSWA.
NFL Draft Recap: Day 1 Instant Rookie Reactions
NFL Draft Recap: Day 1 Instant Rookie Reactions
NFL Mock Draft: 2024 First-Round Mock
NFL Mock Draft: 2024 First-Round Mock
NFL Draft: Final Three-Round Mock
NFL Draft: Final Three-Round Mock
2024 NFL Draft: NFL Draft Props for the First Round
2024 NFL Draft: NFL Draft Props for the First Round