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On Target

Recent Articles from this Column

On Target: Something is Rotten in the State of Arizona

Davis Mattek doesn't like what he's seeing from the Cardinals' passing game, and wonders if players like John Brown have a chance of meeting preseason expectations.

On Target: Digging On Diggs

Davis Mattek looks at target trends after Week 2 and thinks Stefon Diggs is poised to become the league's next elite wide receiver.

On Target: It's Easy Being Green

Davis Mattek checks out the pass volume trends after Week 1, and is prepared to move A.J. Green up to the elite WR tier given his lack of competition for targets in a dangerous Bengals offense.

On Target: David Johnson is 2016's No. 1 Pick

Davis Mattek reviews some lessons learned from the 2015 season and looks ahead to 2016 where Arizona's David Johnson might be the top pick.

On Target: It's Championship Week!

Davis Mattek breaks down the numbers heading into the final week of the season in most year-long leagues, and considers the value of Brandin Cooks heading into 2016

On Target: Seahawks Flying High

Davis Mattek moves Doug Baldwin into high-end WR range as he and the Seahawks are on a wild run with highly efficient passing game.

On Target: On the Upswing

Davis Mattek looks at a trio of receivers on the rise, including Seattle's Doug Baldwin, who is finally getting opportunities to make plays.

On Target: Devaluing Davante

Davis Mattek looks at a couple of disappointing performers, and thinks it's time for the Packers to give someone other than Davante Adams a chance

On Target: Three WR to be Thankful For

Davis Mattek gives thanks to three receivers, including Houston's DeAndre Hopkins, who have made a big impact this fantasy season.

On Target: Targets But Not Touchdowns

Davis Mattek looks at where the targets are flowing and sees plenty for Mike Evans, but few scores. Expect a correction to come soon.

On Target: All Hands On Deck(er)

Davis Mattek breaks down the target numbers heading into Week 10, and promises that this is the last time he talks about the criminally underrated Eric Decker

On Target: Make Or Break Time

Davis Mattek looks at some offenses that could see big changes in the wake of last week's injuries, and thinks Martavis Bryant is being undervalued

On Target: Alshon Also Rises

Davis Mattek takes a look at some recent weak performances from elite WRs, and warns that this is absolutely, positively your last chance to buy low on Alshon Jeffery

On Target: Diggity, Diggity

Davis Mattek analyzes which players are dominating in the red zone, which are struggling and whom you can exploit, like picking up Minnesota's Stefon Diggs.

On Target: Fishing For Parker

Davis Mattek takes a look at who's giving you the most fantasy production per target, and thinks now is the time to pick up a healthy DeVante Parker

On Target: Fitz Not Done Yet

Davis Mattek's analysis of red-zone conversion percentages this week shows Larry Fitzgerald proving his doubters wrong.

On Target: No Slowing Down Hopkins

Davis Mattek analyzes the target leaders through three weeks, and sees big things ahead for DeAndre Hopkins in the suddenly pass-happy Texans offense

On Target: Moncrief Is Money

Davis Mattek looks at Week 2's target numbers and sees a rising star in the Colts' Donte Moncrief

On Target: Adams Over Jones in GB

Davis Mattek looks at receivers to target and writes that Davante Adams is still the man to own in Green Bay, despite James Jones' heroics last week.

On Target: Wrapping Up the Season

Antonio Brown was a fantasy machine in 2014, averaging more than 10 targets per game.

On Target: Championship Receivers

Jordy Nelson has long been an undervalued commodity in fantasy circles, but chances are he's on a lot of championship teams this year.

On Target: WR Missed on Draft Day

Jeremy Maclin is one of a number of wide receivers who have outperformed their draft-day value. How'd we miss them?

On Target: Rookie WR Dominate

Mike Evans has had a great season, but is he the best rookie receiver we've seen this year?

On Target: Examining Yards Per Target

Jordy Nelson is a familiar name atop the YPT list, which there a few receivers whose efficiency might be a mirage.

On Target: Football's Most Important Player

Rob Gronkowski is such a tremendous player that his mere presence makes the New England offense formidable.

On Target: Working Between the 20s

Jeremy Maclin leads the league in touchdowns scored from outside the red zone, but what other receiving threats between the 20s should we target?

On Target: Year of the Small WR?

Is Antonio Brown, and other small wide receivers, proving that size is less important at wide receiver than we assumed?

On Target: Time To Trade for Gordon

Josh Gordon be the most important player in the fantasy playoffs this year, and it's time to acquire him.

On Target: Unplanned Surprises

Of all the Browns' errors this season, not getting Jordan Cameron more involved in the offense is the most egregious.

On Target: Players to Buy High

Dez Bryant will cost an arm and a leg in a trade, but he is well worth the price for your fantasy team.

On Target: Target Hogs

Jordy Nelson dominates the targets from the game's best quarterback, making him fantasy's top wide receiver.

On Target: Red-Zone Reliance

Steve Smith Sr. has three touchdowns in four games, but how many of those have been scored in the red zone?

On Target: Time to Decide

It's time to decide what to do with underperforming players like Torrey Smith, who is taking a backseat to another Smith in Baltimore.

On Target: When Market Share Misleads

Julian Edelman had a great game last week, but it's probably wise not to expect that most weeks.

On Target: Saints are Cookin'

Brandin Cooks had a solid debut Sunday, but more important than his numbers was how the Saints used him.

On Target: Capitalizing on Market Share

Justin Hunter has all the measurables to be a top-flight fantasy receiver, but his Week 1 market share of targets will be most important.

On Target: Garcon Makes the Quarterback

Pierre Garcon has not missed a beat since the move to Kirk Cousins at quarterback for the Redskins, proving he can be elite regardless of who is under center.

On Target: The Wright Choice

Kendall Wright is blossoming late in the season, and with two favorable matchups to close out the year, there should be plenty more to come.

On Target: Ravens Role Reversal

A Monday night matchup with Detroit practically makes Torrey Smith a must-start, but his target percentage is trending downward.

On Target: Fewer Targets for Davis?

With the return of Michael Crabtree and the already solid rapport between Colin Kaepernick and Anquan Boldin, Vernon Davis could see his targets suffer a bit down the stretch.

On Target: Yeah, He's that Good

Josh Gordon sees a ton of targets and does amazing things with the ball when it falls into his hands.

On Target: Keenum's No. 1 Fan

Andre Johnson's fantasy value hinges on his quarterbacks in Houston, and that's a problem if Matt Schaub starts for the Texans.

On Target: Beware of the Wolf

Is Rishard Matthews the real deal or is he a wolf in sheep's clothing? Is he worth gambling on as the season comes down the stretch?

On Target: Houston, We Have a QB

Case Keenum's arrival under center has meant good things so far for Texans wide receiver Andre Johnson.

On Target: Time for Owners to Retire Smith

Steve Smith still sees targets in Carolina, but at 34 and having lost more than a step, is he even worth rostering anymore?

On Target: Jackson Cashes In

Vincent Jackson gobbled up 22 targets last week, but is that because of the woeful Bucs offense or in spite of it?

On Target: Taking Advantage in SF

San Francisco tight end Vernon Davis is seeing more targets thanks to the reliable double-teams thrown Anquan Boldin's way.

On Target: Old Man Gonzalez Still a Weapon

In total defiance of his age, Tony Gonzalez is retaining a high value as a major red-zone threat

On Target: Shorts Stands Tall

Cecil Shorts, the Jaguars' No. 1 offensive threat, should not be thrown off stride too much with the return of Justin Blackmon this week.

On Target: Welcome to the Party

Cleveland's Josh Gordon saw a whopping 19 targets in his return to the field in Week 3, and while that can't be counted on every week, it's a good sign.

On Target: Beating the 'Coulda, Shoulda, Woulda' Game

Fantasy owners won't have to second-guess themselves with Cecil Shorts, who should continue to get targets even when the suspended Justin Blackmon returns for Jacksonville.

On Target: It's Not Just About Targets

While Julian Edelman's target percentage was significantly lower than that of his teammates, he was Tom Brady's No. 1 stud in the red zone in Week 1.

On Target: More Than Just The Looks

Never have to ask which receiver to start again.

On Target: More Than Just The Looks

Never have to ask which receiver to start again.

On Target: More Than Just The Looks

Never have to ask which receiver to start again.

On Target: More Than Just The Looks

Never have to ask which receiver to start again.

On Target: More Than Just The Looks

Never have to ask which receiver to start again.

On Target: More Than Just The Looks

Never have to ask which receiver to start again.

On Target: More Than Just The Looks

Never have to ask which receiver to start again.

On Target: More Than Just The Looks

Never have to ask which receiver to start again.

On Target: More Than Just The Looks

Never have to ask which receiver to start again.

On Target: More Than Just The Looks

Never have to ask which receiver to start again.

On Target: More Than Just The Looks

Never have to ask which receiver to start again.

On Target: More Than Just The Looks

On Target: More Than Just The Looks

Never need to ask which receiver to start again.

On Target: More Than Just The Looks

On Target: More Than Just The Looks

Find out who was most active in the passing game in Week 2.

On Target: More Than Just The Looks

Find out who was most active in the passing game in Week 1.