On Target: More Than Just The Looks

Before we get to the meat of this article, allow me to start by telling you the goal of this column. Ultimately, the aim of this piece is to be a key resource when making those tough decisions about which receivers and tight ends to start once you get beyond the no-brainers. Jeff Erickson's Weeky Rankings are an invaluable tool, yet people still seem to have a tough time deciding between a player he ranks 40th, and one he ranks at 45. With Jeff's rankings, and this column as an added resource, you will have much more data and insight at your disposal to make the best possible lineup decisions.

Tracking targets is one of the best ways to help decide which receivers to start each week. In a vacuum, players who see the most targets in a game are afforded the most opportunities to rack up yardage and score touchdowns. Simple, right? However, with many other factors to take into account, fantasy owners n

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