On Target: More Than Just The Looks

Before we start looking at the all the data Week 4 has brought us, allow me to address one thing that I’ve discussed back and forth with some readers via email and reiterate a point I tried to make early on in the season. While I’ve decided to organize the Top 60 list by target percentage, it is in no way the only statistic you should be using to make your decisions. I know that it’s really easy to just look at a leaderboard and make your start/sit decisions based on the players’ rankings, and while someday I hope to compile all of the data into one glorious number to make it that way, for now, you need to look at more than just the one column.

The primary reason I chose to organize by target percentage was for you to see who the top receivers (whether it’s WR or TE) were for each team. It also helps illuminate one of the most basic principles – those with the greatest number of opportunities stand the best chance to put up the most points each week. The system isn’t perf

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