as the league resumed play following its lost 2004-05 season. What will be on the rinks this coming Saturday, "Thanks For Your Money, Fools?" Certainly, the NHL will have some new, snappy marketing campaign to remind the fans they spurned the past four months. The league wasted no time Saturday evening in getting the message up on its website, seemingly minutes after the NHLPA ratified the CBA, launching their "Hockey's Back" campaign. Along with the barrage of ads on the NHL's home page is their
A montage that opens with idyllic and wistful images of snow-covered trees and frozen ponds, talking of rituals, passion and the purity of a sheet of ice after the Zamboni has ru
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