Luke Donald has been close several times at Riviera, including last year when he finished just one-stroke behind the winner.
Dustin Johnson is the two-time defending champ at Pebble Beach and has never finished outside the top-10 in this event.
Phil Mickelson's strong finish last week, including this 72nd-hole theatrics, makes him a top pick this week in Scottsdale.
Tiger Woods' first start of the season comes at familiar Torrey Pines in an event he flat-out owns.
Stewart Cink is looking to rebound from a less-than-stellar 2010, but his comeback may have to wait until next week, as he's never really figured out the Hope.
Els is a two-time champion of this event and has finished outside the top-15 only once in seven tries at the Sony.
Tiger Woods still goes for the most dollars, but there were several suprises in the RotoWire staff league auction.
Let's stop by Hawaii to see where some of the stocks are headed - both for this week specifically and long-term - as we kick off the 2011 PGA Tour.
Geoff Ogilvy is the two-time defending champ at theTournament of Champions, and by week's end we could be talking about a three-peat.