When reviewing and rating US casinos online, our process includes taking stock of a number of key factors. This includes looking at the welcome offer, existing promotions, user interface, licensing and more.
- 🏆 Best Bonus Offers for New Users: The top USA casinos online all offer strong welcome offers to help new casino players kickstart their account with an immediate boost or bonus.
- 🏆 Existing Player Bonuses: Existing promotions are bonuses that are ongoing or available to all users. These types of promotions are the simplest way for users to continue stacking up profit as they play their favorite casino games.
- 🏆 User Interface: Having a strong user interface makes it easy for users to navigate through the online casino, and overall improves the playing experience.
- 🏆 Casino Game Selection: Excellent online casino sites will offer a robust selection of games. Our ratings take note of the number of casino games offered, the quality and the variety to ensure plenty of options.
- 🏆 Customer Support: Users want to know that they can get quick, trustworthy help. Each online casino site in this review offers a number of customer service avenues, however some more than others.
- 🏆 Legally Licensed: All of the legal casino sites mentioned in this review have proper licensing in the respective US states they operate in to ensure safety.
At RotoWire's Casino Division, our ratings aren't based on hype or guesswork. They're built on real numbers, player info, and years of data collection was created by Luis Gonzalez, who has spent over five years analyzing casino bonuses, promotions, and player behavior. After reviewing thousands of offers across regulated U.S. markets, Luis realized that most casino "ratings" were vague and subjective. He set out to build a tangible, data-driven framework so players can see exactly which casinos deliver the best deals.
The result is our Core Casino Metrics — five clear measures that cut through marketing spin and give you the real value behind each offer.
Our Core Casino Metrics
TTMR (Time to Meet Rollover Ratio)
What it measures: How much time you have to clear a bonus compared to how tough the rollover is.
How it's calculated:
TTMR=Time Allowed (days)Rollover Requirement (x)TTMR = \frac{\text{Time Allowed (days)}}{\text{Rollover Requirement (x)}}TTMR=Rollover Requirement (x)Time Allowed (days)
Why it matters: A higher TTMR means you have more breathing room to meet requirements, which is great for casual players who don't want to grind.
MBA (Max Bonus Amount)
What it measures: The maximum cash or credits a player can earn from a promotion.
How it's calculated:
MBA=Maximum Bonus Amount (cap set by the casino)MBA = \text{Maximum Bonus Amount (cap set by the casino)}MBA=Maximum Bonus Amount (cap set by the casino)
Why it matters: High rollers want to know the ceiling. MBA shows how much value is on the table if you're willing to deposit more.
TTCO (Time to Claim Offer)
What it measures: How much time new players have to claim their welcome bonus.
How it's calculated: We convert claim windows into a score from 0 to 1 (e.g., 1 day = 0.16, 30 days = 0.83, until first deposit = 1.0).
Why it matters: More time = more flexibility. New players don't want to feel rushed into claiming a bonus.
SERV (Slots Expected Realizable Value)
What it measures: The real expected dollar value of free spins or slot bonuses once you account for RTP and wagering.
How it's calculated:
For free spins: SERV=N×d×r(m+1)SERV = N × d × r^(m+1)SERV=N×d×r(m+1)
For slot-cash: SERV=B×rTSERV = B × r^TSERV=B×rT
Where N = spins, d = value per spin, B = bonus cash, r = slot RTP, T = playthrough, m = extra wagering on winnings.
Why it matters: SERV cuts through flashy "500 Free Spins!" offers and shows how much those spins are really worth.
CAWSI (Casino App Weighted Sentiment Index)
What it measures: How strong a casino's mobile app is, based on both downloads and user ratings.
How it's calculated:
CAWSI=App Rating×log(Total Downloads)CAWSI = \text{App Rating} \times \log(\text{Total Downloads})CAWSI=App Rating×log(Total Downloads)
Why it matters: A highly rated app with millions of downloads has been tested by more players — so it's usually more stable, secure, and user-friendly.
Why This Matters for You
By combining these metrics, we give players a transparent, data-driven picture of each casino. Instead of guessing which promotions are good, you'll know:
- How easy they are to clear (TTMR).
- How big they can get (MBA).
- How flexible the claim window is (TTCO).
- What slot bonuses are really worth (SERV).
- And how solid the mobile app is (CAWSI).