This article is part of our Just Announced series.
While Under Armor has been dominating the traditional sports space for quite some time, esports fans and players have yet to receive their own unique line of clothing. Well, until Moniker, Inc. decided to change that.
"Esports fans and players are warriors and athletes and deserve highly technical and practical gear coupled with the spirit and fashion of the lifestyle," said Jon Gurman, CEO, Moniker. "H4X.gg is inspired by the passion of competitive gamers, and reflects the mindset and aesthetic of esports champions."
Moniker has just announced the first-ever esports lifestyle brand H4X.gg (pronounced "hacks"). The line will cover both players and fans alike, boasting high-quality performance wear and casual streetwear. H4X.gg will make its debut this weekend at ESL One Katowice in conjunction with its partnership with ESL. H4X.gg will also be the official apparel supplier of ESL One, Intel Extreme Masters, DreamHack Open, DreamHack Masters and DreamLeague 2018.
"We are very happy to partner with the first dedicated esports apparel brand designed specifically for fans and players," said Bernhard Mogk, SVP Global Sales & Business Development at ESL. "We're incredibly excited to debut the line of performance gear at ESL One Katowice this month and roll out the entire line at future ESL events throughout 2018."
The collection is available now at H4X.gg and will be sold at various ESL events in 2018, starting with ESL One Katowice this weekend.