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On Target: Market Share, Air Yards and You

Davis Mattek

Davis Mattek has played DFS for a living for over a year and began in the fantasy sports industry in 2012. He is a member of the FSTA and FSWA.

The new hot-button word on Fantasy Twitter right now is “Air Yards”. The slogan was coined by Josh Hersmeyer of Rotoviz and it seems like you can’t open up a fantasy article or DFS slate breakdown with someone bringing up Air Yards or market share of Air Yards. We’ve talked about market share in the past in this column but as a refresher, it refers to the percentage of a team's total targets (or yards, or touchdowns, or Air Yards) that an individual player receivers, while Air Yards are defined as the total number of yards thrown beyond the line of scrimmage to what would be the point of the catch on a play in which a receiver is targeted, whether the result is a completion or incompletion. If you add them up over a game or a season, you get a receiver’s total Air Yards.

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